Thursday, October 1, 2015

Design Project: Artificial Insemination (AI) Ad

Sa-goat ka ng AI, concept and layout by Busyok Creative
Actual prints on tarpaulin

My final output for an ad design project given to me by the Cagayan Valley Small Ruminants Research Center.

What this ad is all about? 
The campaign's aims to promote AI over natural breeding because:
- It eliminates the necessity of keeping one or several bucks on the farm (depending on herd size).
- AI can increase the rate of genetic improvement in an herd, as long as superior bucks are consistently selected.
- AI allows breeding of different portions of the herd to different bucks.
- AI permits breeding of many does on one day when synchronization is practiced.

Keywords: artificial insemination, AI, ad, campaign, development project, small ruminants, goat, cagayan valley, research center, tarpaulin, design project, busyok creative, #BusyokCreative

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